Shayek Ahamed | July 23, 2019 | 824 views | 2 People said helpful.
This article “Bonded cellular internet for broadcast journalism” explains the basic of Broadcast Journalism, Cellular Bonding or 3G, 4G or LTE bonding and also explain, how a live HD video can be streamed or managed by using cellular bonding technology.
Broadcast journalism is the field of news reporting which is presented to the public electronically (this includes television, radio, and the Internet) rather than being published in newspapers or posters. Under the field of broadcast journalism, the news media broadcasts various news events, live reporting, and relevant information via television or the internet. They focus on delivering news, events and various programs to the general people of the community more quickly than older forms of journalism, like the print media. Their job is to bring valuable information to the audience at the right time at all times from anywhere. To broadcast news and meet deadlines, the news broadcasters often have to transfer huge volume of valuable data via the internet within a specific time to their station from a remote location.
The new trend, live video streaming, has already emerged in broadcast journalism. Nowadays, audiences prefer those channels that can bring the latest news or events more rapidly than others, they want to watch everything live, as it unfolds, whether it’s news, sports, or other events. Similarly, the demand for quality-based video is increasing expeditiously in the news journalism industry. This is affecting the dependency on high-speed bandwidth. For instance, transferring or streaming a video at a resolution of 320 x 240 pixels does not consume much data. However, transferring a video file with FHD (full-high-definition) quality demands a great deal of data and bandwidth. Unfortunately, getting reliable connectivity for data transfer is a big challenge for this industry.
As aforementioned, the dependency on high-speed internet is dramatically rising in this industry. A large volume of internet bandwidth is being consumed every second and this sector cannot afford any interruption while live streaming. As we know, to stream HD video, we need somewhere between 3 to 5 Mbps bandwidth. However, in many cases, the operational Bandwidth is inadequate (limited, fluctuating, high latency) to a stream which results in the low-quality laggy video.
By using cellular bonding solutions, news broadcasters attain bandwidth, redundant connectivity and reduce the cost of live video distribution. By bonding multiple cellular internet connections, broadcasters can easily distribute their live video feeds. Where a single connection is inadequate for broadcast-quality video, bonding two, three or more cellular connections can serve the purpose.
Another important benefit of bonded cellular technology is that they are lightweight and highly portable, making them easier to deploy in the field for broadcasters and video professionals compared with traditional satellite links, which take several hours to set up. We can say that cellular bonding technology has already replaced the traditional satellite system of broadcasting. It does not require highly technical configuration as the broadcasters simply need to connect the modems. Then, they are ready to transmit live video from anywhere.
In most cases, video making professionals can go out alone, with a camera and the cellular bonding backpack solution. It is very easy to configure and even can be handled remotely. So, there is no need to send extra crew members or engineers with the camera person.
Cellular bonding backpack solution is mainly designed for news broadcasters, live video producers and video journalists to stream broadcast-quality live video from mobile and remote situations. The portable equipment can be used to achieve the required amount of bandwidth needed and intelligently monitors network situation and available bandwidth to adapt to the context by adjusting bitrate, resolution and other parameters. They ensure uninterrupted delivery of video streams even from very congested network situations and manages the bitrate to ensure the live streaming even in unstable bandwidth.
Cellular bonding backpack technology provides media broadcasters and video making professionals with a reliable, affordable and bandwidth-efficient solution for delivering superior-quality video content.